Bj ø rn Erik Stabell, the head of Norwegian Maritime Products Bureau in Spain, said that consumers in Spain and other countries increasingly demand sustainable food production methods, and they found that Norwegian products are guaranteed in this regard.
Although the Spanish consumer market shrank by 9%, the export of Norwegian products to Spain reached the highest level in history. Quality, food safety, animal welfare and sustainability are the "success" axes of Norwegian food marketing. For example, the sales price of Norwegian salmon increased by 24% from January to November. So far this year, Norway has exported 676 million euros worth of seafood to Spain, which is higher than 545 million euros in the same period last year and 478 million euros in 2020.