New Zealand's largest lobster harvester is expanding its reach into the Chinese market with direct delivery of live lobster, China Daily reported. 
 
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The Fiordland Lobster Company is expanding its presence in China via digital channels, the company's general manager, Andrew Harvey, said.
 
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"There's a lot of work to be done understanding what our Chinese customers want from us in this channel, and we're looking forward to it," Harvey said.
 
The company catches around 1,000 metric tons of lobster annually.