The European Union and the United States, once the two largest markets for Vietnamese fish exports, have recently been replaced by China. It can be seen that the export of Vietnamese fish and fish has entered a period of great change, because of the export of the Vietnamese fish, which has always been at the tip of the sea, because of the ice and foam.
The market is changing.
In 2017, the value of Vietnamese fish exports reached 1.75 to 180 million us dollars, a year-on-year increase of $50 million to $100 million, according to Mr. Takeshi takeshi, secretary of Vietnam's baca fish association. In fact, exports were mainly concentrated in January and October, with exports reaching $1.45 billion in October, up 5.5% from a year earlier.
If you look at the changes in the export market of the baasha fish in Vietnam, it is not hard to see the problems facing the export sector. First, the status of original export markets such as Europe and the us is gradually declining, and emerging market share is growing rapidly. In 2011, the European Union, the United States and Hong Kong, China, accounted for 29.14 percent, 18.37 percent and 3.07 percent, respectively. By 2015, the market share was 18.22 percent, 20.16 percent and 10.3 percent. By 2016, it will be 15.2%, 22.6% and 17.8%.
In addition, in the first 11 months of this year, Vietnam's exports to China were $373 million, up nearly 40 percent year on year.
The Chinese market will open further in the future, but it is still full of uncertainties, as Hong Kong is closely linked to the U.S. and European markets, according to Mr. Takeshi takeshi, secretary of Vietnam's baca fish association.
Now Vietnam's exports to Europe and the United States have fallen, and buyers from Hong Kong will buy less if Vietnam loses its U.S. and European markets. Although Vietnam and Pakistan shark is the first global consumption of white fish, but still need to produce in line with the United States and Europe to import quality control measures, to ensure "shark export sustainable development in the future.
Moreover, the European Union and the United States, as the two major markets for the export of Vietnamese fish, have an important role to play in balancing the export of the fish. Mr Wu said: "three or four customers account for half of the export of barshas, a market share of 40 to 50 per cent compared to a single customer, which is healthier for the whole of the export sector."
The change of the attitude of European and American to the Vietnamese fish is worth pondering. After all, China has overtaken the us and Europe as the biggest market for Vietnamese fish exports.
The price of barsha fish attacks, sharpening market contradiction.
Against Vietnam and Pakistan in a shark symposium on exports to the eu market strategy, Vietnam a seafood trade consultancy OFCO Sourcing one Jean, head of the Charles Diener (Jean Charles Diener said at the beginning of 2000, the Spanish people seldom buy imported Vietnam shark, because for eating habits, the spaniards prefer fish. But the Spanish market has since been opened, and exports of the Vietnamese fish have doubled, as the fish's taste is a substitute for the fish. At the time, many Vietnamese exporters offered very low prices to capture Spain's market share, quickly taking the market for Spanish fish. This has undoubtedly exacerbated tensions between the local market and the Vietnamese exporter, and has laid the seeds of a future crackdown on the Vietnamese fish.
In addition, the cost of fish farming is low and the survival rate is very high. Unlike farmed salmon, it requires a lot of equipment and capital. As a result, they are more competitive in price than other fish exported from Vietnam. That is why there are many voices calling for increased tariffs or anti-dumping duties on barsand fish and raising technical barriers to raise the cost of the fish. The United States and many other countries have imposed anti-dumping duties on Vietnamese fish products.
The wrong marketing strategy led to the spread of ice and drugs.
However, in the face of anti-dumping duties and raising barriers, Vietnamese exporters did not set up appropriate marketing strategies, but further reduced export prices. A business representative said that a decade ago, the price of a baasha product might have been around $4 a kilo, but it has now fallen to $2.
The representative said that in order to be able to lower prices, many manufacturers began to increase the number of ice sheets and the number of times the fish were used. While some of the products are in line with the Vietnamese export standard, only 400 grams are left in a kilogram of pasha after thawing. How many people are willing to do this?
According to new rules Vietnam's agricultural and rural development, Vietnam and Pakistan shark fish exports the largest proportion of ice is expected to expand from 10% to 20%, moisture content will expand from 83% to 83%, the regulation comes into effect on May 5, 2017. It seems that the Vietnamese authorities not only did not shrink the proportion of ice and foam, but relaxed, the ice clothes were thicker, the bubble medicine more, the meat more dispersed. This is done by increasing the export of the Vietnamese fish in the country at the expense of consumer interests and health.
Mr. Dinah, of OFCO Sourcing Vietnam, a seafood consultancy, insists that the marketing strategy of Vietnam's bahafish industry is wrong because they don't think about it from a buyer's point of view. Many importers, he says, do not want to buy low-quality products at low prices. Instead, they prefer to spend $1 more to reduce risk and make a product.
Measures: the market is in a timely manner.
Therefore, Mr Dinah believes that it is very necessary to reverse the export marketing strategy of the fish in time. In view of this, the government should support industry association or the enterprise improve the image of shark, set the minimum price of shark export, also called Vietnam's 20 the sandfish export enterprises to discuss the matter.
In addition, Mr Diener suggests that exporters should understand and respect export markets, improve the nutritional value of their products, and reduce the proportion of ice and foam. "Although there is no food safety issue, there is still a long way to go to improve nutritional value. The first step is to reduce the amount of water in the fish." Reducing water content is to reduce the amount of foam and ice.
Mr Dinah also points to the recent turmoil in some of the certification bodies in the import market for barsand fish. Some national and regional accrediting agencies are peddling their certificates, and exporters spend a lot of money buying low-value certificates. "In this respect, export enterprises need to carefully select certification bodies and obtain valuable certifications so as to improve the image and market share of the baxanfish."
We think that the purpose of the certification body certification is based on the premise of consumer health and safety consideration various links to achieve the best fit, and of course for the world's endangered aquatic animals eat more based on the position of sustainable development, after all, can only be better for the human sustainable development to provide more delicious seafood. And it needs to be regulated. All certifications that are not based on consumer safety consumption and sustainable development are roguish, and there are serious dereliction of duty in the absence of effective daily regulation for certification.
Obviously Vietnam and Pakistan shark now because of the quality and the export destination countries industry impact problems in European and American countries, but has become a popular product in China, to our country local tilapia, spot fork tail ð « š ” caused strong varieties such as fish What are the products we are not willing to accept in Europe and America?
We are willing to accept all kinds of cheap and fine products, but cheaper is not at the expense of the quality, we need to develop new more suitable for our country own access rules, to ensure that the interests of consumers and business operators.